How Infibeam blazes a trail with crucial pivot, IPO, right acquisitions and surging profit

The battle for e-commerce supremacy in consumer segment will be fought between Flipkart, Amazon and Paytm Mall for the next decade or more. Putting up a fight against them even with a vertical approach seems terribly difficult. So far, none of the vertical play (except Myntra) has been able to create a substantial business. While Snapdeal and ShopClues tried creating space for themselves, their attempts appear to be hollow (given the present circumstances). Nevertheless, outliers find their way irrespective of all odds and challenges. One such outlier is Infibeam. With…

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